Carla – Design Portfolio

Hey!

I'm

Carla

Who am I?

I'm a trained media designer specialising in digital media, and I love working on projects that combine design and structure. I appreciate clear concepts, thoughtful design, and collaboration — because in my experience, great results always come from working together.

Why design?

Because design can solve problems. I'm fascinated by the process of turning an idea into something that works — whether it's a website, branding, or print. For me, it's not just about making things look good, but about making them clear, purposeful, and effective.

Carla – Polaroid

Resume

Education

  • 2023Secondary school diploma
  • 2026Dual vocational qualification as Media Designer Digital & Print @ BSZ Bau & Technik Dresden

Experience

  • 2023presentWork at an advertising agency
  • 2025Marketing at a non-profit
  • 2026Freelance projects & personal branding

Languages

  • C2German
  • C1English
  • A2French

Core skills:

Laptop with software stickers

Services

web design

Web Design Project – Turtle Diving Resort

Turtle Diving Resort – Brief & Services

Brief:

As part of my journeyman's piece, the ZFA media association commissioned me to develop a one-page website for Turtle Diving Resort. The goal was to create a modern, fresh, and personal site that authentically conveys the diving experience. The website combines strong visual design with an interactive dive spot map and intuitive course booking to inform visitors and guide them toward booking.

Services:

  • Concept development
  • Colour & typography concept
  • UX/UI design
  • Responsive web design
  • Interactive dive spot map
  • Course booking concept
  • Front-end development

Turtle Diving Resort – Design Details

Course overview and management – trial dive detail card
Course overview
Personalised visual language – Your diving holiday on Gili Air
Visual language
Mobile view – Hurtle with the turtle
Mobile view

Turtle Diving Resort – Full Scroll

How I work

  1. Initial consultation

    Define goals and requirements together with the client.

  2. Time & cost estimate

    Transparent planning for budget and timeline.

  3. Concept phase

    Ideation and development of the core concept.

  4. Design phase

    Visual translation of ideas into form, colour, and a prototype.

Laptop displaying the Turtle Diving Resort web design on a wooden chair

CONTENT STRATEGY

Multi-Slide Posts

1/4
171 likes

lifecyclemag What does it feel like on the route of stage 24 of the Giro?

DESIGN PROCESS

Packaging

Bottles featuring the Clos du Château packaging design
Clos du Château label design
Clos du Château bottle in a carrier bag
Detail view of bottle and neck label

Branding

Brotschwester – Brief & Services

Brief:

For the launch of the Brotschwester bakery, an independent brand identity was to be developed. The goal was a modern corporate design with strong recognition value that reflects the urban, creative atmosphere of Dresden's Neustadt district and works flexibly across both print and digital applications.

Services:

  • Corporate design & logo system
  • Illustrative key visual
  • Social assets

DESIGN PROCESS

Key Visual Development

  1. 01

    First draft

    First draft of the Brotschwester illustration

    Initial drafts explore different directions for the bakery's logo system.

  2. 03

    Final version

    Final Brotschwester illustration

    The final logo system is delivered for all applications — digital, print, and packaging.

DESIGN PROCESS

Visual Identity

Brotschwester branding in a bakery shop window
Brotschwester illustration on a coffee cup
Brotschwester emblem on a bakery bag
Brotschwester pattern of illustrated breads
Brotschwester packaging design for pastries
Blurred view of the Brotschwester store design

DESIGN PROCESS

Typeface

Arpona

Aa
UPPERCASE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

LOWERCASE

abcdefghijklmnopqrstuvwxyz

NUMERALS

0123456789

AAAAA

Motion

AURA – BRAND FILM0:40
0:00 / 0:40

AURA brand film – Brief & Services

Brief:

For the lifestyle brand AURA, an emotional brand film was to be developed that conveys the brand values of calm, deceleration, and mindfulness. The goal was to create a high-quality visual language using stock footage alone, making the brand's atmosphere tangible through storytelling, sound design, and colour grading.

Services:

  • Concept development & storyboard
  • Stock footage selection
  • Video editing
  • Sound design
  • Creation of various formats for social media
Turntable as a scene from the AURA brand film
AURA logo with the note coming August 2026

Timeline & Edit

  1. 01

    Brief

  2. 02

    Storyboard & concept

  3. 03

    Material sourcing

  4. 04

    Rough cut

  5. 05

    Fine cut

  6. 06

    Export

  7. 07

    Publishing

AURA brand film in Adobe After Effects with visible editing timeline

Contact